Our Story
In 2013, husband-and-wife James and Natasha Shepherd set out to revive a lost taste of Welsh heritage. What began as a small kitchen experiment soon became a full-scale bakery in North Wales.
Over time, Shepherd’s grew, reshaped, and embraced new horizons — but the heart of it remains the same: respect for tradition, obsession with quality, and a belief in baking with purpose.
Today, Shepherd’s Biscuits Ltd brings together our family of brands under one roof, producing award-winning biscuits that celebrate flavour, story, and craftsmanship.
The biscuit where it all began: Aberffraw
At the core of our range is the Aberffraw biscuit, sometimes called Teisen Berffro or Cacen Iago. Legend says a Welsh king’s wife was walkin gon the beach at Aberffraw on Anglesey, found a scallop shell on the beach and asked for a biscuit to be baked in its shape.
However, its origin is likely to be to medieval pilgrims on the Camino de Santiago, who wore scallop shells as a symbol of their journey. In Wales, the symbol became entwined with local tradition — making the Aberffraw biscuit a bridge between faith and craft.
Our Aberffraw biscuits have won numerous Great Taste Awards and Great British Food awards, and we continue to bake them by hand, keeping this remarkable Welsh story alive.
Our Ethos & Values
We believe food is often more than simply nourishment — it’s a story, a moment, a sense of place.
That belief guides everything we do:
• Hand-crafted — every small batch made with care.
• Local & Responsible — using Welsh and British ingredients wherever possible.
• Authenticity — reviving heritage or daring to be truly orignal.
• Quality Above All — flavour and craft before anything else.
Today & Tomorrow
From our North Wales bakery, we supply farm shops, delis, hotels and gift retailers across the UK — always with the same dedication to quality and story.
Every new flavour, every innovation, every biscuit carries the same guiding principle:
Where heritage meets the hand of the baker.
